Bench-marking the Email-Marketing Strategy

Despite the unusual growth of social media marketing, email marketing is still the most effective way to communicate with customers. This is due to the fact that personalized and relevant emails can be delivered to the targeted subscribers. The fragmentation of this is based upon: Demographics like age, gender, geography etc. Past history of purchases […]

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All about email marketing in a nutshell

One must have heard and even experienced promotional emails but how many of us are aware of how it all done?? How many of us know that how is an email more effective than an FM or TV advertisement. How and what type of audience should be targeted for a particular email. What exactly is […]

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