Search Engine Optimization

Search Engine Optimization also is known as SEO is a very popular term among the website developers these days, but how many of us actually know what SEO is? How incorporating proper SEO services can help the website reach the highest ranks. This article will clear all your doubts and will give a fair idea about SEO, its process and working.

What is Search Engine Optimization (SEO)?

SEO stands for “SEARCH ENGINE OPTIMISATION”. It’s a process in which techniques are deployed that helps in gaining free, organic, editorial or natural traffic or higher ranking from searching results on various search engines.

The various popular search engines like Google, Bing, and Yahoo etc have a list of sorted search results. The content on the web pages as well as video, audios or local listings or local search engines is shown when searched according to their rankings. This means that when a user searches for a particular thing the results that are shown are based upon the rankings of the website and how they have used relevant keywords.

What is On-page SEO?

On-Page SEO also known as on-page SEO is a practice that usually optimizes individual web pages in order to rank them high and earn well. This also in return helps in gaining more relevant traffic in search engines. Many of us have a misconception that on-page SEO relates to the content, but in fact, it’s both the content and HTML source code of that webpage.

The Process of SEO

As SEO is a popular technique that is deployed for a higher result, hence a proper and systematic process has to be there to make the most out of this strategy. But often it’s observed that the SEO process becomes quite irritating and frustrating for companies as they lack proper knowledge of it. SEO helps in yielding long turn results. When we do things too quickly or skip steps completely, this negatively impacts the outcome of the campaign of SEO.

Step 1: Target Market Business Analysis

Website analysis.
Competitive analysis.
Initial keyword nomination.

Step 2: Keyword Research and Development

Keyword analysis.
Baseline ranking assessment.
Goals and Objectives.

Step 3: Content Optimization and Submission

Create page titles
Create meta tags.
Place strategic search phrases on pages.
Develop new sitemaps for Google and Bing.
Submit a website to directories (limited use

Step 4: Continuous Testing and Measuring

Test and measure.
Maintenance.