PPC or Pay Per Click Advertising or Google Adwords or Paid Search Results
All of us who belong to the website development and management field have heard words like PPC or paid search results Google Adwords etc. but aren’t familiar about their usage and advantages. This article is going to clear all your doubts.
The very first question that comes to our mind is:
What is Pay Per Click (PPC)?
PPC is the short form of Pay Per Click Advertising. It can be thought to be a model of internet marketing strategy in which advertisers have to pay a nominal fee each and every time one of their ads is clicked. It’s an indirect way of buying visits to the website whose ads are being flashed. It’s a simple way to get visits rather than attempting to “earn” those visits organically. The most prominent example of Pay Per Click Advertising is Search engine advertising.
Search engine advertising allows the advertisers to bid so that their ad is placed at a good location in browser portal. Whenever someone searches for a particular keyword these sponsored links get displayed at the top of the search engine result page. Every time their ad is clicked they pay a small nominal fee to the search engine.
What is Google AdWords?
Google AdWords is one of the single and most popular PPC advertising systems in the entire world. This AdWords platform enables or gives the power to various businesses to create ads that appear on Google’s search engine and other Google properties.
As Google is one of the most popular and widely used search engines hence Google Adwords plays a vital role in promoting business and being the main element of PPC
Working of Google Adwords
The mechanism of operation of Adwords is on the pay-per-click strategy. In this process, the user bids on the keyword and pay the search engine whenever their advertisement is clicked. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids
As stated earlier PPC through Adwords is one of the most efficient and valuable processes because Google is the top-most search engine used today and placing ads on it would return a maximum profit. But however, the appearances of PPC ads also depend upon keywords used and match types. Factors on which excellent PPC can be achieved are:
- Keyword Relevance– Crafting relevant PPC keyword lists,
- Landing Page Quality – Creating optimized landing pages with persuasive, relevant content.
- Quality Score– Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
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