Bench-marking the Email-Marketing Strategy
Despite the unusual growth of social media marketing, email marketing is still the most effective way to communicate with customers. This is due to the fact that personalized and relevant emails can be delivered to the targeted subscribers. The fragmentation of this is based upon:
- Demographics like age, gender, geography etc.
- Past history of purchases or download and other categories.
- Engagement time since last interaction.
- Following up on a website interaction like a search, categories browse etc.
Usually, companies lack in calculating the above things. This leads to the deployment of poor marketing strategies. It’s advised that the companies should first observe the market and its competitors to create a helpful email-marketing benchmark.
Here we present the top 5 ways that will help you to increase the open rates of your marketing emails
1. To Create an attractive subject line
Most of us just ignore the fact that how important it is to create an engaging subject line. This subject line is the very first thing a customer sees on any email. If you haven’t tested it yet, then you’re definitely leaving money on the table. Alpha or Beta testing isn’t just for websites and applications- it’s an essential part of email marketing as well.
2. Write genuine content
Always remember the success to have a high open-rate to your emails is to have 100% original and honest content. It’s always advisable to have interesting and informative content in your emails. The information encapsulated should not be something that is easily available. It should be engaging as well as astonishing. Avoid sending promotional emails all the time as this would land you in adverse conditions. Try to send high-quality email less frequently and you’ll observe your open rates skyrocket.
3. Time Scheduling
Timing is the key to success in marketing – especially email marketing. Be sure to send your emails at the right possible time to the best suitable audience. This calculation and analysis can be done through testing or comprehensive research.
4. Avoid spamming
With the advancement of technologies, email filters are becoming more and more popular. If by chance your message lands up in the spam folder, your open rates will plummet. Now the best possible way to stay out this is to avoid having subject line as “sale,” “free,” “rich” or “deal.” that too in upper case.
5. Write to one person
Studies reveal that an email is much more likely to be read and opened if it sounds like it’s been personally written to the recipient. One should inculcate the habit of using the recipient’s first name in the opening. This level of focus and familiarity will engage the readers and keep them opening your messages more frequently in the future.
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